Secondary markets are tricky nuts to track, regardless of the actual items involved. From coins to collectibles, making a profit off sold or used goods takes knowledge and effort not everyone is willing to spend. In order to turn a proper profit, though, that research and effort, to an extent, is required. While too much research will mitigate potential profits, some is needed to ensure not only actual profit, but also that the product moves to make room for newer inventory. Turnover is just as important in the secondary market as in other sales, potentially more so because the secondary market is faster paced.

Though it may not seem like this is relevant to LEGOS, the market for LEGO sets, completed or not, is very much a part of collectable sales, obviously because LEGOS are a collectable as much an enjoyable three dimensional puzzle. This means the rules of the secondary LEGO market are just as relevant as any other sales.

A major component of the secondary market to ensure profit is diversification of sales. This might seem difficult in the modern digital age, but, it is still doable and remains a viable aspect of the secondary LEGO market.

The go-to secondary market for most people is eBay, and, though it takes research and an eye for the market, eBay is a good start for not only selling on the secondary market, but also gauging prices from the seller and buyer perspective. Whether you sell extensively on the site, it is a valuable tool for tracking the market from both sides. People may say this or that set is worth so much assembled or unopened, but, if people aren’t willing to pay those prices, then that information is not only not worth anything, it could cost you precious time as others take advantage of the market to ensure quick sales at easy prices.

Though eBay is an invaluable sales and marketing tool, diversification needs multiple markets and avenues of sales to ensure the best products and gauges of the market to avoid difficult sales or losses.

As vast as the eBay market is, Amazon is often an overlooked but invaluable portion of the secondary market. This might seem odd, but, the new and used section of many products on the site is proof that the site is available not only for those seeking products from the digital giant, but also from other markets hoping to cash in on the massive site’s popularity. Though in some areas the secondary market may be overlooked or even nonexistent, when it comes to collectibles such markets remain a viable part of diversification. The key is to be part of a fast moving and highly desirable market to ensure quick sales. LEGOS are very much a part of this market, for not only do assembled kits have value as a collector’s item, so to older sets or newer sets. The advancement of technology includes such collectibles, and more than once LEGO has released a set, then released a modernized version years or even decades later.

That is also a major part of the LEGO market that needs to be remembered. Not only are you accounting for the collectability of the pieces themselves, but also the various franchises that have thrown their hat into the ring of the LEGO market in order to spread their fame across generations and puzzle pieces.

The franchise aspect of the LEGO market cannot be ignored, neglected, or overlooked. Not only does it increase collectability, it can also affect value and sales in unexpected and financially beneficial ways. For example, collectable LEGO sets from Star Wars or Harry Potter have wide popularity across multiple generations, which makes selling such sets much easier. This also means new avenues for sales are opened.

While online sites are the most obvious, collectable shops are still a viable place to sell such items. These sites usually have access to online and in person auctions, as well as a website and store location. While the profit margin is less, there is something to be said for connecting with the local collectable seen to help with sales and product turnover.

For specific collectibles and toys, like LEGOS, their popularity also usually means there’s a website dedicated to their sale. Bricklink.com is one such site. The site allows people to sell sets, finished or unopened, and even individual LEGO pieces or parts of sets. This makes the site a great place for the secondary LEGO market. While definitely a great place to sell, it’s still important to remember the importance of diversification of markets.

The biggest benefit to diversification is increased turnover. Keeping the various sites where LEGO sets can be sold, it’s important to remember how long it can take sets to sell. Amazon’s used market is vast and extensive, so it can take time. People on eBay tend to be looking for the best possible bargain or even to resell purchases themselves. Sites like Brocklink.com will have a faster, more reliable turnover rate. All this is, of course, dependent on the specific LEGO involved, it’s ties to a popular franchise, and the collectability of the set itself.

Diversification is not just helpful with turnover, but also more easily selling large quantities of products. While it might seem like a good idea to list everything on one site, bulk items should be spread out to help speed up sales and reduce stock. This is especially true for items that don’t see as well in the secondary market. With LEGOs, that would include sets from less popular franchises or more generic sets. Older sets can be hard to sell sometimes as well. placing such stock on sites with faster turnover will help keep profits up and lingering stock low.

To keep stock low and product moving, it’s important to sell on as many platforms as possible in the LEGO market. From the major websites to in-person sales, it is important to ensure that the market of each site and area is understood to help product move quickly and sell well. Margins are thin in the secondary market, so make sure to get the most product possible with a wide array of sales platforms.