Increasing your revenue means you need the most product that you can get. 

BrickLink is the largest online LEGO marketplace for buying and selling LEGO parts. It’s a LEGO store and community like no other. Anyone can sign up for a free BrickLink account to become a registered user, which is the first and only step required to access this reputable online market. LEGO owns BrickLink, which means only genuine LEGO products are sold on BrickLink. LEGO buyers and sellers from all over the world choose to do business on this platform.

ly way to get more product is to purchase it, right? Well, sort of. The best way to get more product is to get it for free, and the way to do that is to pay attention to the specials that the LEGO stores run all the time to buy a product (or spend a certain amount) and get another product for free.

BrickLink

LEGO acquired BrickLink at the end of 2019. The platform now has more than 10,000 registered LEGO sellers in its marketplace who come from 70 different countries. BrickLink offers more than 127,000 unique items through its LEGO store marketplace, making it today’s leading online market for the buying and selling of LEGOs. Their vast catalog includes information on every LEGO aspect one can imagine, making it a great platform for LEGO enthusiasts who want to learn more on the topic of everything LEGO.

Part of BrickLink’s vision states “to further empower your creativity, we seek to resolve the pain points that prevent you from finding the LEGO bricks you need and expressing whatever idea you might have an want to realize.” More than one million registered members and just under one and a half million community members make this marketplace community one of the more popular among LEGO fans.  

Is BrickLink Good for Selling?

Yes! BrickLink makes it easy for LEGO sellers to not only sell their products but also to keep track of their selling progress. The LEGO store is one that easily supports long-term LEGO sellers, making it so those who put in the time and effort to create a BrickLink store that gets noticed are much more likely to succeed. BrickLink tends to be more suited for LEGO sellers who are not in a hurry to sell their inventory.

There are three ways sellers can list their LEGO products for sale on BrickLink. They can simply choose to add their products to their inventory one at a time, they can do a mass inventory upload, or they can part out a set.

When it comes to selling fees, BrickLink takes 3% of the order total for orders up to $500. Sellers that earn between $500 and $1000 pay the 3% as well as an additional 2% of the remaining total. Sellers that earn more than $1000 pay the 3%, the 2% of the remaining total between $500 in $1000, and then another 1% of the remaining total.

Setting Up A BrickLink LEGO Selling Account

Simply visit bricklink.com to set up a BrickLink LEGO store account. New users must be at least 18 years old and prove who they are by sending in certain pieces of identification when signing up for a brand new account, like photo ID, proof of address, proof of inventory, and a recent picture. In order for LEGO sellers to get approved for a LEGO selling account, they must have at least one positive feedback.

Feedback is one of the more important things people look at when deciding who they want to do business with on BrickLink. This makes it essential for new BrickLink sellers to figure out how to keep their feedback score as high as possible at all times.

Once a new seller is verified by BrickLink they can then open their LEGO store and start selling! They will need to enter all of their inventory into their BrickLink store, which can always be accessed via their My Inventory section. Once this has been accomplished they can then preview their listing and if all is correct, post for all to see. Properly managing the store is necessary, and because BrickLink makes it easy for sellers to manage their inventory it saves sellers a good deal of time.

Successful Selling

Because there are a lot of LEGO sellers on BrickLink new sellers must do everything they can to set themselves apart from the rest. Sellers who plan on selling on this platform long-term should consider creating a brand. Brand identity is especially important nowadays and if done right is a great way for LEGO sellers to build trust and attract customers.

Following the below tips for successful selling on BrickLink is sure to help new LEGO sellers find the success they are looking for.

Tip #1 – Get Organized. LEGO sellers must be organized. Organization equals efficiency, which is especially important when selling LEGOs. The last thing any LEGO seller wants to happen is to sell something and then find that it is out of stock. Creating a great storage system is the first step to becoming completely organized.

Tip #2 – Set Goals. Setting certain selling goals is a good first step for figuring one’s overall LEGO selling goals. Two popular goals include how to increase sales and how to get customers to take action.

Tip #3 – Set Rules. Making a list of rules for potential buyers allows them to immediately understand any rules enforced by LEGO sellers, i.e. shipping, returns.

Tip #4 – High-Quality Packaging. When LEGO sellers use quality packaging it not only helps protect what they are selling, it also tells the buyer they are buying from a seller who cares.

Tip #5 – Selling Plan. BrickLink places a large focus on a seller’s reputation, splash page, and prices, making it a good idea for sellers to focus well on these aspects of their LEGO selling plan.

Good To Know

BrickLink is an online LEGO store and community that any LEGO enthusiast will appreciate. It can be especially beneficial for LEGO sellers, as long as they do everything right. Following the above tips for selling LEGOs successfully on the BrickLink platform will help any LEGO seller create a profitable selling platform.

One of the more important things for LEGO sellers to keep in mind is to make sure they have a constant arsenal of LEGO inventory when choosing to sell LEGOs on BrickLink. While keeping a constant arsenal of inventory is essential to selling success, sellers must also be sure to not overspend on inventory as this can be easy to do.